Points

Score

Does your business have a written plan?

20

Does your written plan include your vision.

10

Do you know who your clients or customers are?

10

Do you know what your customers greatest

10

concerns are?

Do you have a Unique Selling Proposition or

15

a Unique Competitive Advantage?

Do you have customer testimonials that you can

5

use with potential customers?

Do you have a website with a clear objective?

5

Do all the components of your marketing

10

communicate a consistent message?

Does your business utilize keep in touch systems?

5

Do you go out of your way to deliver service

10

that consistently exceeds customer expectations?

Total Points

100